If you type ‘survey software’ into Google, you will be presented several alternatives – for example, Qualtrics, QuestionPro, SmartSurvey, SoGoSurvey, SurveyGizmo, SurveyMonkey, SurveyPlanet and SurveySparrow.

In industries other than market research, automated reports range from utility bills that we hate to receive to warehouse stock control. Nearly every industry is using automated reporting of some description.

There are around 100 software solutions for collecting market research survey data online. Many of these 100 solutions have compelling reasons to choose them instead one of the other 99 offerings.

When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?

What features do you really need to run successful online surveys? Online survey software ranges in price from free to expensive with licences costing over $10,000 per year with additional fees for each interview ranging from nothing to $1 or more, but it’s important to consider what features matter.

If you want several automated PDF reports, there are a few software solutions, such as those provided by Tableau as well as some generally expensive Business Intelligence systems. The alternative is to find a services provider that can automate the reports either by using a software platform or by programming report production in some way.

If you’re serious about carrying out online surveys you will need to consider the 10 essential things described in this article. This is not intended as an exhaustive list – there may be other features that you need due to your own circumstances. However, in my opinion, these are a good starting point.

Let’s pretend you’re a Gold Card holder of a hotel chain and travel on business around Europe regularly. You’ve used the hotel chain for years and just book into their hotel wherever you travel…

I recently met someone who had collected a lot of marketing and market research data. I was asked whether it was better to prepare one or more PowerPoint presentations or to put the data into an online dashboard. As with most questions like this, the answer was “it depends”. Both have their place as a way of reporting data, but the right solution for you may need some thought. So, what matters?

There’s one big difference between an online survey respondent and a respondent who is asked questions by an interviewer. If you are the respondent, you are on your own when the survey is online. This makes a huge difference…