Our webinar, The MRDC Reporting Toolkit (running time: 56 minutes), discussed the difficulty of getting figures from tables into reports as well as unveiling the first release of the new toolkit which is free to all our customers.
Our webinar questioned the importance of CATI (Computer Assisted Telephone Interviewing) in modern market research. Around 17% of global revenue spend in market research is conducted using CATI, a higher percentage than many perceive.
Ease of use, functionality and cost are probably the three main drivers for purchasing any software. In my view, most CATI (Computer Assisted Telephone Interviewing) software packages fail on at least one of these criteria…
The CATI market has clearly shrunk in recent years with the advent of cheaper and faster online surveys. Telephone surveys of the past are often now conducted online. There are few new products in the CATI software market, but…
When it comes to choosing the right crosstab software, there are an enormous number of choices. Do you choose Quantum, MRDCL, Merlin, mTAB, Wincross , QPSMR, Snap, SPSS or one of 100 or more other solutions?
As more and more market research surveys are conducted online, older technologies tend to stand still. Why? Because the software companies are racing to be leaders in the next big thing. This can leave a void meaning that older technologies don’t develop as much as they could.
Security and data privacy continue to grow in importance. New laws in the EU under GDPR are designed to make care of personal data increasingly important to companies. Whilst there is an established and obvious need for data security with online surveys, there has arguably been less rigour with CATI surveys.
I am often asked what is the best software for cross tabulations, tables, crosstabs or whatever you call them. There is a huge choice of products ranging from high end products like MRDCL, Merlin, Quantum down to some free basic tools – and not forgetting Excel. But, QPSMR is a serious contender, but is it the best fit for you?
We are frequently asked by potential clients whether QPSMR Insight or MRDCL is the most suitable product for their needs…
We are often asked what is the best way to get figures from tables created in MRDCL, QPSMR or Reflect into Excel charts. The solution is remarkably simple as long as you follow five steps.