The presence of market research online communities (or MROCs) has shown steady growth over recent years. Like most technology-based solutions, adoption takes time.

Gartner, the leading research and advisory company. claim that ‘70% of online communities fail’. When Googling, you keep finding this claim has everywhere – it just seems to have proliferated. But, is it fair? We question this…

Our webinar, 8 Reasons Why Online Communities Fail – and, how we can help, drew a good audience who came up with some interesting questions at the end. Some of the points provoking discussion about the disciplines…

At conferences, I’ve heard speakers say that you must have an online community – a MROC, market research online community, as they are often called. That’s fine, but there’s no point trying to build an online community if it doesn’t achieve its objective or fails.

If you missed our webinar discussing the how to get the most from online communities, catch up on it with the recording below where we cover the following topics…